Inflatable Boats

When Inflatable Boat Racing expanded its line to include rescue and recreational boats a rebrand was essential. They needed to avoid the limitations of their overly specific name in favor of something that would lend itself to flexible growth.

Abbreviating ‘Inflatable Boat Racing’ allowed them to retain existing name recognition while incorporating their expansion. IBR now meant inflatable boat racing, rescue, recreation, and repair.

The next step was to elevate the company’s visual impact with a new branding identity. The new logo we designed had a more professional feel while still referencing its nautical roots by incorporating waves and the compass rose.

Following the logo was a full website build including the expanded product range, inventory listings, and a blog. A rotating header on the home page would cycle through web banners featuring the new product lines.

Along with the rebranding project, I also acted as principal photographer, videographer, and post-production editor for events and tradeshows attended by the IBR team.

The Ethnic Study

The Ethnic Study is a brick-and-mortar co-working space and cultural hub for education, collaboration and, community.

Steph and Simbrit from ‘413 Stay Woke Stay Active’ knew they needed a rebrand when they decided to elevate their organization from an online group to a physical space and resource for the Western Mass community.

I had seen the 413 Stay Woke Stay Active (SWSA) team in action at local Black Lives Matter rallies earlier in the year, but I first met Steph and Simbrit when they brought me in to document the renovation of their new space in 2020. The sense of community was immediately apparent as volunteers arrived to paint and family members delivered food.

The launch of a physical space meant rebranding while leveraging their existing following. While I began mocking up logo concepts, Steph and Simbrit were reaching out to local activists and organizers that they had worked with as 413 SWSA for interviews.

With a new name, logo, and address, Steph and Simbrit transformed an online coalition into a real space for organizing, learning, and resources. In the fall of 2020 The Ethnic Study opened its doors at 222 Worthington St. in Springfield, MA. To wrap up the launch of this branding project I covered the opening night party.

Easthampton Illustrated

Easthampton Illustrated was an editioned set of handmade art-books produced by the artist as part of the project New City

The title, ‘Easthampton Illustrated’, comes from a portfolio of prints published in the early 20th century. By appropriating the historical title I intend to update and expand on the recorded image of the city. These new books consist of images, text, and archival reproductions from my larger project, New City, which documents and explores contemporary and historical narratives in Easthampton, Mass. By simultaneously presenting historical and contemporary images, stories, and objects, the work makes connections between people and places, over time.

Hand-made books in archival boxes with a curated selection of prints, found objects, text, and vintage ephemera. Each boxed set is a unique art object, from an edition of 10.